The digital commerce landscape in India has transformed dramatically over the past few years. Consumers now expect seamless shopping experiences across online marketplaces, brand websites, and quick commerce platforms. For businesses, this presents incredible opportunities—but also new challenges. M

Search behavior is changing quickly. People no longer depend only on traditional search engines like Google to find answers. Many users now turn to AI tools such as ChatGPT, Google AI Overviews, and Bing Copilot for recommendations, business research, and service discovery. This shift has created a